Marjorie Ferguson in 1980 established the four types of facial expression in the cover photos of British woman's magazines.
Chocolate Box: Chocolate is a half or full-smile, lips together or slightly parted, teeth barely visible, full or three quarter face to the camera. Projected mood: warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Invitational: Invitational is the emphasis is on the eyes. The mouth is shut with only a hint of a smile (teeth barely showing at times), head to one side slightly. The mood is suggestive of mischief or mystery, the hint of contact potential rather than sexual promise.
Romantic or sexual: The projected moods are possibly 'available' and definitely 'available'. Often clothing is limited or props are used. Dreamy, heavy-lidded and unsmiling. Overtly sensual or sexual.
Super smiler: This is of a full face with a wide open smile with teeth visible. Looking happy and giving off a good vibe. The Head is forward and the chin is back. Hair is often wind blown and suggests 'Look at me' approach.
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