IPC Media- Part two

The 1800s
• The company formed in 1853 and within a year the company became the largest newspaper in Europe, containing 24 pages. It had its own representation throughout the Crimean War. 
The 1920s
• Odhams launched a monthly home in opposition to Newnes' Homes and Gardens. The first editor of the new addition advocated against "the erection of hideous houses which go to mar the beauty of what would under any other circumstances be the most ideal and beautiful environment," this was contrasting the governments promise to build 100,000 houses as part of post-war planning.   
The 1940s

• IPC's woman's weeklies played a role throughout the war. There duty was to keep to morale of Britian's women and also supplying essential information for the government.   

The 1960s
• Life for magazine staff would never be the same again following the 1963 formation of the International Publishing Corporation, bringing together the three rival magazine companies, Newnes, Fleetway and Odhams Press. Traditional competitors found themselves all working for the same parent company - Ideal Home and Homes & Gardens, Woman and Woman's Own, to name but a few.
The 1980s
• IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title Marie Claire in 1988.
The 2000s
• New millennium, new name - IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business.
The 2010s
• In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women.

 

The Bauer company- Part one

Four generations of the Bauer Verlagsgruppe family have managed this company. The company began as a a small printing house, and the publishing group went worldwide and became a media company. The Bauer company created 300 magazines in 15 different countries, as well as being published as TV and radio stations. The company started in the UK with its first beginning of the Bella magazine in 1987. Bauer expanded in the UK and became the UK's biggest publishing
group with the purchase of Emap Consumer Media and Emap Radio in 2008.

Bella- In 1987 Bella was H Bauer's first publishing in the UK. Bella magazine make a massive impact in the UK magazine market by mixing classic elements with real life editorial which makes the magazine more associated with fashion and beauty, cookery and practical home features.

Take a break and that's life- In 1990, H Bauer gained attention for Take a break magazine. The magazine accumulated over one million sales. Up until 2005 only three women were dedicated to delivering true life editorial. Take a break has retained its head postition in the marketing industry and expanded to seven magazines all fighting for the top spot in the market.

TV listings titles- In the year of 1991, H Bauer's first launch the publishing of TVQuick magazine. TVQuick stopped publishing in July 2010. In 1999 H Bauer launched TVChoice at a lower price for the market.

My reader profile

This is the reader profile I created for my music magazine.

Throughout researching different styles and genres of music magazine reader profile I created this reader profile on what stereotypically I think readers of my magazine would enjoy. My reader profile shows the stereotypical characteristics of the readers that would associate with my music magazine.

Reader profile inspiration

I took inspiration from the magazine 'UNCUT' reader profiles. Throughout researching the different styles and genres of reader profiles I found that this particular magazines reader profiles correlated with what I wanted to portray through my music magazine.

 

 

First podcast and face-to-face recording

My second questionnaire results analysis

Once I received my results for the first questionnaire i decided to hand out my questionnaire to the same 50 people with the same age range. I discovered that the most popular name title for my front cover was 'LOUD' therefore i would use this for my magazine title. 
I also discovered that the three most popular colours were red, black and white therefore i would use this colour scheme throughout the magazine.
The final question determined that Rockwell would be the font used throughout the magazine. 

 

My second questionnaire results

 

 

Second questionnaire results